(Authors Own, 2014)
After I was able to sort out all the elements that I needed in my interactive advert, I had to look at how to keep it sophisticated and refined so as not to tarnish Mercedes' Brand Image but give it a youthful twist. After a lot of thinking and experimentation I settled on keeping it simple but adding a tribal background as it links to the both the car (symbolising that it's aggressive) and to the youth (through tattoo's and love for expression). Overall I am happy with the way that this outcome turned out, I just wish that I was able to create the full interactive advert rather than just a storyboard.
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